Adobe predicted consumers' online purchases will increase in 2017

Forecast: 

Adobe predicted consumers' pay someone to write a research paper online purchases will increase in 2016, while the motivation for online purchases will change. Consumers will be able to shop from the workplace (7% up from 2015), avoiding traveling to stores and avoiding longer matrices (4% increase from 2015) than searching for affordable items (11% reduction from 2015) We expected to seek convenience. 

Reality: Online shopping during the holiday season has increased 11% over the previous year. Interestingly, most of the shoppers used the "Send later" option, so the majority of revenue growth occurred at the end of the holiday season. Retailers who did not increase sales so much did not have substantial new customers to purchase online and the number of visitors to the site could have reached a stagnation period.


1-Suggestion for 2017: 

What is noteworthy for Assignment writing service traditional retailers is that most customers continue to prefer purchasing in real stores, no matter how much the online shopping is growing, online shopping is an ancillary means That is the point. On the other hand, for online retailers, the increase in online shopping is good news. To increase growth indicators, it is important to increase investment in mobile and display ads (see below). This means that providing a seamless purchasing experience across online and offline channels is essential. Therefore, it is recommended that you develop a holiday season campaign that creates a seamless purchase experience across online brands and offline brands without being held up by existing ideas.

  

2-Mobile shopping:
  Prediction: At the holiday shopping in 2016, Adobe predicted that mobile will play a major role. In other words, we anticipated that mobile will exceed the desktop PC for the first time in the effect of introducing shoppers to the website during the holiday season. Reality: Desktop PCs continued to produce the largest number of visitors and sales (50% and 73% respectively), but for the first time in history, there were six days when smartphone traffic exceeded the traffic of desktop PCs. Suggestion for 2017: In order to make sustainable growth of mobile shopping useful for business, retailers need to strengthen mobile sites. The mobile site is the most dominant in terms of contacts with customers and users, but we have not had as many conversions as we expected. Retailers need to prepare functions that shoppers can account as guests so that visitors can easily proceed with purchase. Utilizing mobile applications also helps to improve the purchasing experience. 

3- Display advertisement Prediction: Last year's report pointed out that the best way to get access to specific discount items and popular categories is digital display advertising. One of the reasons for this prediction is that we saw a trend that customers preferring SMS and text messaging sale announcements are decreasing. Reality: Search-linked advertising significantly boosted sales of Black Friday (up 16% over the previous year). This fact confirms the insight that the optimal delivery method of personalized advertisement to guide shoppers to search for specific products and categories is display advertisement.


Online shopping sales for the current holiday shopping season (November 1 to 24) were $ 38.3 billion, up 17.8% from the same period last year.

Among the products sold most to Black Friday, there were streaming devices such as "Chromecast", "Roku", and "Nintendo Switch". "Hatchimals & Colleggtibles" toys, "PJ Masks" products and others were also sold. 

Consumers who shop for mobile on Black Friday are increasing more and more. Mobile terminals accounted for 54.3% of page visits and 36.9% of sales. The smartphone accounted for the largest, accounting for 44.6% of page visits and 26% of sales.